3 Reasons to Use Video in Your Recruitment Process

Have you ever spent time on interviews that ended up being a waste of time because the candidates were not a proper match at all?

Do you want to attract the best candidates and get a head start in the competition for the best employees?

In that case, it can be very beneficial for your company to use video in your recruitment process. It will save you many hours, money and energy. You can use it as a prescreening tool and it will minimize the risk of spending time on unnecessary interviews. Read the 3 reasons why you should implement video in your recruitment process.

Strengthen Your Employer Brand

and attract the best candidates

YouTube has more than a billion users, and everyday people watch hundreds of millions of hours of video. So, what better way than using a video to market your position and your company in order to attract the best employees?

You have a unique advantage to brand your company by presenting theavailable position in a video that you’ll upload as a supplement to the job ad. You can tell shortly and effectively about the position, career opportunities and which kind of people you are looking for.

Additionally, you can present the company culture and employee benefits. Maybe you’ll have an employee talk about your company and why it’s a great place to work. Finding the right match increases as the candidates gain more knowledge about the company and get an impression of how they would fit. Thus, you’ll weed out the candidates that are not a great fit earlier in the process. You’ll get better qualified and more motivated applicants.

Let Applicants Stand Out with a Video Application

and choose the best candidate

Give the candidates the opportunity to apply with a video application, and let them show their personality and how they stand out from the crowd. Let the video application be the only option or use it as a supplement to the cover letter and CV. The video application will give you much more insight about the candidate very early in the process. If a picture is worth more than a thousand words, how much is a video?

Letting candidates present themselves via video gives the candidates that might not fulfill all the criteria that you would like for the position a chance. They might not have the CV that you are looking for, however, they might have exactly that personality and attitude that you would like. In many jobs such as sales and customer service jobs, it is more important how you act and speak than you write.

Give the candidates the opportunity to apply with a video application, and
let them show their personality and how they stand out from the crowd.
Let the video application be the only option or use it as a supplement to
the cover letter and CV. The video application will give you much more
insight about the candidate very early in the process. If a picture is worth
more than a thousand words, how much is a video?

Letting candidates present themselves via video gives the candidates that might not fulfill all the criteria that you would like for the position a chance. They might not have the CV that you are looking for, however, they might have exactly that personality and attitude that you would like. In many jobs such as sales and customer service jobs, it is more important how you act and speak than you write.

Getting a quick impression of the candidates very early in the recruiting process makes it easier for you to limit the number of personal interviews and thereby saving you many hours spent on organizing and handling interviews.

Consider this option if you don’t expect many candidates to apply. It’s a great way to prescreen your candidates and only choose to invite the most interesting ones to a personal interview. Though, if you expect many people to apply it can become a time-consuming task, and you might end up spending more time watching videos than hiring.

However, in modern ATS systems (Applicant Tracking System) it is possible to put a time limit on the length of the video, which will leave more control to you. In that way, you can influence how long time you’ll spend on watching the video applications.

Use Video Later in the Recruitment Process as a Prescreen Tool

and save time and hire faster

Another way to use video is to use it later in the recruitment process. Once you have read all the applications you’ll choose the most interesting candidates. Next, you’ll send the interview questions that you would like the candidates to answer via video. In that way, you’ll only need to watch videos from the candidates that you have chosen.

Their answers will give you a quick impression and will narrow the field further and help you to zoom in on those few that really stand out. Additionally, it gives the candidates flexibility in regards to time and place of the interview. Thus, instead of interviewing 10 candidates you might only need to invite 5 people for the personal interview.

Evaluate the video answers together with your team and make decisions faster. Some ATS systems provide the option of rating and commenting on candidates directly in the recruitment system. By using this option you don’t have to coordinate with your team.

In the end, you have saved time, money, effort and are ready to hire much faster.

Did you know that you can use video interview in
the Emply platform for free? Book a demo now!